If you are focused on branding your business, remember that your mobile website can help – or hurt – this process.
What is “branding” exactly? The practice of creating an instantly recognizable site, logo, color scheme or any other visual “cue” that helps viewers identify it instantly with your product or business.
If you’ve set things up properly, the advantages you can expect to reap from branding are:
Your customer knows who you are and what you’re about
What to expect in quality, service and price
Whether or not he is your favored target market (and if he is, he tends to stay loyal!)
You need a strategy, if you decide to focus on branding. You need ideas and methods to keep your sites and products in front of the public eye.
Coca-Cola’s distinctive red-and-white colors are as much a part of its branding as its actual logo. Even when small details change, the overall feel stays the same.
The Coca-Cola polar bears are instantly recognizable as part of that brand. Their graphic representation taps into 2 key elements of strong branding:
Even though you don’t want heavy graphics with a mobile website, small graphic elements that instantly remind people of your brand will work well. Allowing your branding to remain even through your mobile sites ensures:
1. Potential customers think of you, the moment they see those graphic elements on their mobiles
2. Potential customers know instantly what they’re going to get – they develop either a positive or negative emotion when they see your name or logo
3 Repetition of positive feelings brings trust – and a willingness to entertain your offers
4. Trust brings purchases – and develops repeat customers, who remain loyal for as long as you remain consistent
So don’t neglect your branding (if that’s relevant to your business strategy) when you decide to go mobile.
It can help boost your credibility more than you might ever realize, or think!